We learned so much together and apart on our own rewarding certification
journeys, and we want to share it with you.
We love talking about certifications because in most entrepreneurs’ lives, there comes a “something’s gotta give” moment, and certifications are the answer that the “gurus” don’t know about.
Instead, they’ll tell you to leverage and scale (in other words, “take out the human
component and get super techie”).
There is another way. A much simpler way. And certifications are it.
PLUS, certification buyers are the BEST.
These people care about your work and being good stewards of it. They become the best brand advocates for it in the world.
They willingly and excitedly pay premium pricing to become your peer.
And usually, they have very few questions and need little hand holding to get started.
This frees you up to do your absolute best and most creative work in your zone of genius.
I know! You may be thinking that it is SO difficult to launch a certification. But never fear. What you need to know is: you can do this. And, a little tough love: you may even be
over-complicating it.
In fact, you can check out how easy it can be by listening to our story about how Amanda enrolled her first 21 certification buyers even when she knew very little about the
certification model.